ARUSHI
JAIN
Let's chat
From $0 to $100M+, I help founders turn products into companies that last
featured work
about
I’m a GTM advisor and fractional executive working with AI and SaaS founders at pivotal moments: pre-revenue through early scale.
I’ve led go-to-market inside fast-growing companies and now partner directly with founders to build what’s missing: a clear story, the right strategy, and a repeatable playbook that drives revenue.
Your story is your company. My work sits at the intersection of narrative and execution, defining messaging and GTM foundations that help customers understand and choose what you’ve built.
10+
10+
years of experience
years of experience
2
2
unicorns
unicorns
1
1
IPO
IPO
1
1
Exit to Salesforce
Exit to Salesforce
how I help founders build
Founder coaching & fractional leadership
Hands-on guidance for seed and Series A founders with an early product.
Strategic narrative & brand
Clarify what you’re building, who it’s for, and why customers buy and bring it to life.
Zero-to-one launches
From stealth to launch, I build the messaging and the launch plan needed to land early customers.
Web, content & pipeline acceleration
I help shape the website, core content, and demand programs that drive pipeline and revenue.
Sales & partner acceleration
Align messaging, materials, and enablement across sales and partners to close deals faster.
Thought leadership & media
Build credibility in the market with thought leadership, press, and analyst relations.
Company building
Advise on early GTM hires. I help founders decide who to hire, when, and interview early candidates.
Founder coaching & fractional leadership
Hands-on guidance for seed and Series A founders with an early product.
Strategic narrative & brand
Clarify what you’re building, who it’s for, and why customers buy and bring it to life.
Zero-to-one launches
From stealth to launch, I build the messaging and the launch plan needed to land early customers.
Web, content & pipeline acceleration
I help shape the website, core content, and demand programs that drive pipeline and revenue.
Sales & partner acceleration
Align messaging, materials, and enablement across sales and partners to close deals faster.
Thought leadership & media
Build credibility in the market with thought leadership, press, and analyst relations.
Company building
Advise on early GTM hires. I help founders decide who to hire, when, and interview early candidates.
Founder coaching & fractional leadership
Hands-on guidance for seed and Series A founders with an early product.
Strategic narrative & brand
Clarify what you’re building, who it’s for, and why customers buy and bring it to life.
Zero-to-one launches
From stealth to launch, I build the messaging and the launch plan needed to land early customers.
Web, content & pipeline acceleration
I help shape the website, core content, and demand programs that drive pipeline and revenue.
Sales & partner acceleration
Align messaging, materials, and enablement across sales and partners to close deals faster.
Thought leadership & media
Build credibility in the market with thought leadership, press, and analyst relations.
Company building
Advise on early GTM hires. I help founders decide who to hire, when, and interview early candidates.
what leaders say
what leaders say
what leaders say
“Arushi played a central role in building Typeface’s go-to-market foundation. She helped shape our brand and narrative from the ground up, positioned us as a leader in the enterprise AI market, and built our marketing team during a period of rapid growth. Her ability to connect story, product, and revenue was critical to our growth."
Jason Ing
CMO, Typeface
“Arushi played a central role in building Typeface’s go-to-market foundation. She helped shape our brand and narrative from the ground up, positioned us as a leader in the enterprise AI market, and built our marketing team during a period of rapid growth. Her ability to connect story, product, and revenue was critical to our growth."
Jason Ing
CMO, Typeface
“Arushi played a central role in building Typeface’s go-to-market foundation. She helped shape our brand and narrative from the ground up, positioned us as a leader in the enterprise AI market, and built our marketing team during a period of rapid growth. Her ability to connect story, product, and revenue was critical to our growth."
Jason Ing
CMO, Typeface
“Arushi led a messaging workshop that really moved the needle for us. She took a wide-ranging, messy set of ideas and, like an artist, quickly distilled it into a clear, cohesive narrative faster than I thought possible. She also supported us in hiring our first founding marketing leader, which was critical for where we are as a company.”
Bruno Kurtic
CEO, Bedrock Data
“Arushi led a messaging workshop that really moved the needle for us. She took a wide-ranging, messy set of ideas and, like an artist, quickly distilled it into a clear, cohesive narrative faster than I thought possible. She also supported us in hiring our first founding marketing leader, which was critical for where we are as a company.”
Bruno Kurtic
CEO, Bedrock Data
“Arushi led a messaging workshop that really moved the needle for us. She took a wide-ranging, messy set of ideas and, like an artist, quickly distilled it into a clear, cohesive narrative faster than I thought possible. She also supported us in hiring our first founding marketing leader, which was critical for where we are as a company.”
Bruno Kurtic
CEO, Bedrock Data
“Arushi joined us as a fractional marketing leader and advisor at a critical stage. She helped us build our marketing foundation from scratch and shape our go-to-market and story. Her work has been instrumental in helping us move beyond founder-led sales and articulate a clear customer and sales narrative as we scale.”
Anubhav Sinha
Co-Founder & CEO, Covlant
“Arushi joined us as a fractional marketing leader and advisor at a critical stage. She helped us build our marketing foundation from scratch and shape our go-to-market and story. Her work has been instrumental in helping us move beyond founder-led sales and articulate a clear customer and sales narrative as we scale.”
Anubhav Sinha
Co-Founder & CEO, Covlant
“Arushi joined us as a fractional marketing leader and advisor at a critical stage. She helped us build our marketing foundation from scratch and shape our go-to-market and story. Her work has been instrumental in helping us move beyond founder-led sales and articulate a clear customer and sales narrative as we scale.”
Anubhav Sinha
Co-Founder & CEO, Covlant
“Arushi advised us on our messaging and product positioning platform for investor and customer calls and sharpened our launch and seed announce. She has a rare ability to turn vision into a clear narrative and actionable plan.”
Cris Dobbins
CEO & Founder, Soffi
“Arushi advised us on our messaging and product positioning platform for investor and customer calls and sharpened our launch and seed announce. She has a rare ability to turn vision into a clear narrative and actionable plan.”
Cris Dobbins
CEO & Founder, Soffi
“Arushi advised us on our messaging and product positioning platform for investor and customer calls and sharpened our launch and seed announce. She has a rare ability to turn vision into a clear narrative and actionable plan.”
Cris Dobbins
CEO & Founder, Soffi
“When it comes to distilling complex offerings into brand stories, Arushi is one of the best in the market. What makes her unique is she can think big picture and drill-down into the details to drive a clear business strategy.”
Julia Lee
Chief Strategy Officer, Rubrik
“When it comes to distilling complex offerings into brand stories, Arushi is one of the best in the market. What makes her unique is she can think big picture and drill-down into the details to drive a clear business strategy.”
Julia Lee
Chief Strategy Officer, Rubrik
“When it comes to distilling complex offerings into brand stories, Arushi is one of the best in the market. What makes her unique is she can think big picture and drill-down into the details to drive a clear business strategy.”
Julia Lee
Chief Strategy Officer, Rubrik
"By getting our story straight, Arushi made investor and sales conversations more powerful. Arushi is great at helping early-stage companies translate the value of technical products into messages that resonate."
Ashar Rizqi
Founder & CEO, Bounti Labs
"By getting our story straight, Arushi made investor and sales conversations more powerful. Arushi is great at helping early-stage companies translate the value of technical products into messages that resonate."
Ashar Rizqi
Founder & CEO, Bounti Labs
"By getting our story straight, Arushi made investor and sales conversations more powerful. Arushi is great at helping early-stage companies translate the value of technical products into messages that resonate."
Ashar Rizqi
Founder & CEO, Bounti Labs
