Rubrik
INDUSTRY:
CYBERSECURITY & INFRA
YEAR:
2016-2021
overview
Joined Rubrik as one of the first marketing hires during its first year of selling to help shape the narrative and GTM that carried Rubrik from early product to multi-product company.
what I did
Partnered with the Chief Business Officer on RubrikX, helping build the GTM, pre-sales, and marketing foundation for new product incubation and market expansion.
Helped define positioning and sales motion for a new security business unit, based on 44 customer interviews in 4 months, supporting team growth from 3 to 12 within a year.
Supported the launch and growth of two zero-to-one software applications, which became Rubrik’s top-selling add-ons with a 41% attach rate within three quarters.
Shaped the narrative and GTM strategy for an existing product line, contributing to 233% year-over-year bookings growth.
Drove messaging, AR and PR, sales enablement, and content strategy across 12 major product launches, including a VMworld Best of Show win with 51 media placements in a single month.
Partnered with demand generation to build integrated campaigns, generating $152M in marketing-created pipeline in one year.
Built and delivered enterprise sales enablement for 450+ sellers, including persona-based decks, buyer journey use cases, and competitive positioning.
Led the redesign of rubrik.com, overseeing information architecture, content, performance, and vendors, doubling site traffic, reducing bounce rate by 25%, and improving site performance by 50% within one year.
Contributed to analyst relations and positioning efforts, supporting Rubrik’s placement as a Leader in the 2020 Gartner Magic Quadrant for Data Security.
impact
Helped scale Rubrik from $3M to $600M+ in bookings during a period of rapid enterprise expansion.
Defined positioning and marketing for zero-to-one products that became top-selling add-ons with strong attach rates.
Built marketing and product marketing foundations that supported Rubrik’s trajectory toward a public company
Enabled enterprise sales at scale through clear positioning, repeatable sales motions, and strong field alignment.
what leaders say
“When it comes to distilling complex offerings into powerful brand stories, Arushi is one of the best in the market. What makes her unique is her ability to think big picture and drill-down into the details to drive a clear strategy for the business.”
Julie Lee
Chief Strategy Officer, Rubrik
