Typeface
INDUSTRY:
AI
YEAR
2023 - 2025
overview
Joined Typeface as employee #16 and first go-to-market hire. Built the marketing function from scratch through unicorn scale.
what I did
Led the company launch from stealth to public debut, driving an oversubscribed waitlist and early Fortune 500 customer adoption.
Hired and scaled the marketing team from 0 to 12, building core functions across product marketing, content, growth, and design.
Built the brand, positioning, and narrative from scratch, defining how Typeface showed up across product, sales, investors, and the market.
Owned the website and core content strategy, shaping storytelling and messaging that supported both demand generation and enterprise sales conversations.
Led SEO and AEO strategy, driving a 597% increase in impressions and a 440% increase in clicks on the blog within four months.
Created a use-case GTM framework mapping 20+ enterprise use cases to value drivers, aligning product, sales, and marketing around a common story across the full customer journey.
Built customer onboarding and education foundations, including demo videos, Academy content, webinars, and guides to support adoption and expansion.
Built sales, partner, and competitive enablement, including ICP decks, use-case narratives, and battlecard to transition beyond founder-led sales.
Drove early media and analyst strategy, earning coverage in CNN, CNBC, Bloomberg, Forbes, Reuters, Axios, Fast Company, and more.
impact
Took Typeface from stealth to a $1B valuation in under six months.
Positioned Typeface as a category-defining enterprise AI company, recognized as a Gartner Cool Vendor, TIME Best Invention of 2024, and a Webby Award winner.
Enabled enterprise adoption with leading global companies, including Fortune 500 brands such as Microsoft, ASICS, and M&S.
Established the GTM foundation that accelerated enterprise sales velocity, customer adoption, and team scale.
Built and led a high-performing marketing team with high retention, sustained impact, and a durable team culture through rapid growth
what leaders say
“Arushi shaped our brand and narrative from the ground up, positioned us as a leader in the enterprise AI market, and built our marketing team during a period of rapid growth."
Jason Ing
CMO, Typeface
