Airkit
INDUSTRY:
LOW-CODE / NO-CODE
YEAR:
2021-2022
overview
Joined Airkit as Head of Product Marketing. Defined the company narrative, pricing, and competitive positioning ahead of its acquisition by Salesforce.
what I did
Defined the executive narrative and CXO-level pitch, elevating sales conversations with enterprise buyers and aligning storytelling across sales and leadership.
Redesigned pricing and packaging, introducing a usage-based, pay-as-you-go model that improved deal velocity and shortened sales cycles.
Identified ideal customer profiles and priority use cases, translating them into focused GTM plays across positioning, collateral, and sales enablement.
Built competitive positioning and battlecards, grounded in market and customer research to support clearer differentiation in enterprise deals.
Partnered with sales and leadership to align messaging, pricing, and GTM strategy across key customer and investor conversations.
impact
Clarified Airkit’s positioning and CXO narrative during a critical stage of growth.
Improved sales effectiveness through sharper pricing, packaging, and executive-level storytelling.
Established a strategic narrative and use case framework hat supported customer adoption among the Fortune 500 and top brands, including MetLife, OpenTable, Turo, SkipTheDishes, and Agero.
